Welcome (back) to Macintosh

Jesper, at take:

My hope is that there are Mac lovers within Apple who bite their tongue at every silly icon redesign, title bar-shrinking design reorganization, misty shower window—re-skin—love letter that they are forced to enact instead of taking what was once (and partially still is) that rarest of jewels, a long-term, continuously updated, well-designed user interface and mass market operating system and iterating on it to make it better. That there are people who, in so many words, bleed six colors; who have found not just a sterile tool, but a culture and a community. And who, like so many others in so many other situations, recently had to see what they love, what they value, what shaped them, torn apart by shifting, switching or recently starkly exposed priorities of people above them who either don’t know what they have, or are happy to use it as a vehicle and ride it to places they care more about.

My hope is that Macintosh is not just one of these empires that was at the height of its power and then disintegrated because of warring factions, satiated and uncurious rulers, and droughts for which no one was prepared, ruining crops no one realized were essential for survival.

My hope is that there remains a primordial spark, a glimpse of genius, to rediscover, to reconnect to - to serve not annual trends or constant phonification, but the needs of the user to use the computer as a tool to get something done.

My hope is that, just as Apple crawled out of a hardware nightmare pockmarked by thermal throttling, keyboards incapacitated by strands of human hair and lack of respect for its users needs, it can choose to refocus its software and its humility too, and stop doing this to the bicycle for the mind.

A wonderful post which ends with these beautiful sentiments calling to mind my personal fears about Apple. I genuinely hope Jesper is correct here and my pessimism proves wrong in the long run—that the current version of Apple has been so damaged by a decade of simplification and profit obsession, losing so many valuable people who could effect meaningful change along the way.